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This is the event where overextended and underpaid business owners turn into HELL YES CEOs.
At Hell Yes Live, in less than 72 hours we're going to take you from overextended and underpaid to a Hell Yes CEO by mastering your state, perfecting your story, and plotting your next 3 year strategy.
The home for business owners ready to double or triple their revenue, scale sustainability, and step fully into their CEO role.
HELL YES LIVE is the recalibration room for high-performing entrepreneurs.
It’s not a retreat. It’s not a hype fest. It’s a strategic bootcamp for leaders who are currently at six and seven figures, looking to grow into the next echelon of revenue. Whether that’s multi 7-figures or even into 8-figures this process requires a diligent level of strategy, execution, and action.
This is where you finally stop running your business on survival mode and instead step into the next era of your business: lowering your workforce, increasing your profits, doubling your revenue and doing all of this through The “Gap Map” Method.
Operate like the strategist, not the service provider.
You’re no longer buried in fulfillment, admin, or reactive tasks. Your job is vision, direction, and decision-making.
Build a business that runs with systems and people, not personal stamina.
Revenue doesn’t depend on you being glued to your phone or laptop.
Lead a real company, not a personal hustle.
Team, structure, recurring revenue, and scalable offers replace the “I’ll just do it myself” mentality.
Make clean, confident CEO decisions.
No more spinning in “Should I launch this?” or “Should I hire?” loops. You move with clarity and authority.
Design the business around life, not the other way around.
The calendar has space. Leadership feels calm. Growth doesn’t require chaos.
Create money through leverage, not more hours.
Systems, marketing engines, team, and automation do the heavy lifting.
Run a company that grows even when you step away.
The brand is bigger than you. The business moves whether you're online or offline.
Feel powerful again inside your business.
Strategy is clear. Content flows. The spark and confidence are back.
Surround yourself with people who think bigger and move faster.
You intentionally choose rooms that stretch you instead of rooms where you're the biggest player.
Embody the identity of a scalable CEO.
Calm leadership. Clean strategy. Decisive action. A business designed for millions without burnout.
BUILD A BUSINESS AROUND YOUR BRILLIANCE
HELL YES LIVE
was created for entrepreneurs whose success outpaced their structure.
You’ve got the income. The brand. The results. But behind the scenes, you’re still holding the whole thing together. This event will help you shift from overworked operator to strategic CEO, so your business scales without you doing more.
WHAT ACTUALLY HAPPENS HERE
THE "GAP MAP" METHOD:
You’ll get crystal clear on what’s missing in your business and build a plan to close that gap FAST. This is why everything after HYL moves in warp speed. People who’ve been stuck hovering around the same income for years simply snap into the next level.
LIVE STRATEGY COACHING:
You’ll work directly with Becca and her team of multi-7-figure mentors to architect your next-level growth strategy. You’re not just lost at sea. You’ll get real-time coaching with the best brains in business.
THE MILLIONAIRE IDENTITY SHIFT:
This isn’t just tactical. This is personal. You’ll walk out as the version of you who moves faster, sells stronger, leads cleaner, and scales with certainty.
THIS ISN'T "MORE TO DO."
IT'S HOW TO DO LESS, BETTER.
THIS ISN'T
"MORE TO DO."
IT'S HOW TO DO LESS, BETTER.
UNLIKE ANY ROOM YOU'VE EVER BEEN IN
Most events teach strategy in a vacuum.
This one rewires how you lead it.
You’ll walk into a space where strategy meets embodiment, operations meet identity, and scaling no longer means stress. The room is intimate, high-level, emotionally intelligent, and designed to shift how you lead forever.
THOSE BEST FIT FOR HELL YES LIVE INCLUDE:
🔥 Entrepreneurs who already make good money, and are ready for multi-7 figures with ease
🔥 Founders scaling to 7 figures who want the success without sacrificing their life
🔥 Business owners ready to collapse the “someday” timeline into a move-now plan with clear steps
🔥 High-performing leaders who thrive in fast-paced, in-person environments
🔥 The most successful person in their circle, who’s tired of being the smartest in the room
🔥 People who want to scale clean, without losing their mind, marriage, or weekends
🔥 Visionaries who crave a plan that doesn’t rely on them doing more
🔥 Entrepreneurs who want strategy, not babysitting, and coaching that actually stretches them
🔥 The ones who are ready for quantum leaps in income, visibility, and certainty
🔥 The founder who knows they’re one room away from the next level, and this is it
HELL YES LIVE ISN'T JUST A BUNCH OF SHOSHY COACHES & MOTIVATION.
We’ve assembled true business leaders who represent the identities that The “Gap Map” Method provides, focusing on scalable revenue, high profitability, and lean teams. To do that, here are your teachers:
HELL YES LIVE ISN'T JUST A BUNCH OF SHOSHY COACHES & MOTIVATIONAL SPEAKERS.
We’ve assembled true business leaders who represent the identities that The “Gap Map” Method provides, focusing on scalable revenue, high profitability, and lean teams.
BECCA PIKE
Becca Pike is a multi-7-figure entrepreneur and founder of Hell Yes Coaching, known for no-BS leadership and building scalable companies that grow without consuming your life.
JOHN RICHARDSON
John is the head coach at Hell Yes Coaching, known for building 6- and 7-figure entrepreneurs through no-BS strategy, elite performance standards, and a mindset forged at the Ironman World Championship.
JESS MCKINLEY UYENO
Jess mentors high-level entrepreneurs to build, hold, and expand wealth while leading lives that are just as powerful as the money they create.
LOU CLARKE
Lou Clarke is a wealth mentor known for building high-cash-flow businesses through no-BS strategy, powerful leadership, and unapologetic standards around money.
SARAH BOES
A founder and former Chief Nursing Officer who built and scaled a seven-figure company to acquisition, now creating businesses rooted in meaning, growth, and impact.
THE VOICES ON THIS STAGE AREN'T HERE TO IMPRESS YOU,
EVEN THOUGH THEY ARE SOME OF THE MOST IMPRESSIVE IN THE INDUSTRY.
They’re here to wake you up to how you think, how you lead, and how you scale and show you why building your business the RIGHT way is the only way.
LEARN FROM THE INDUSTRY DISRUPTORS WHO WROTE THE RULES FOR BUILDING 7-8 FIGURE BRANDS.
THE VOICES WE'RE BRINGING ON THIS STAGE AREN'T TO IMPRESS YOU,
EVEN THOUGH THEY ARE SOME OF THE MOST IMPRESSIVE IN THE INDUSTRY.
They’re here to wake you up to how you think, how you lead, and how you scale and show you why building your business the RIGHT way is the only way.
LEARN FROM THE INDUSTRY DISRUPTORS WHO WROTE THE RULES FOR BUILDING 7-8 FIGURE BRANDS.
HOW YOU'LL ACTIVATE THE GAP METHOD IN LESS THAN 72 HOURS:
DAY ONE: TUESDAY, JULY 14
WELCOME RECEPTION
This is not your average “networking night.” This is an opportunity to meet your fellow attendees on their journey to getting to 8-figures and beyond.
DAY TWO: WEDNESDAY, JULY 15
STRUCTURE, STRATEGY & SCALING SYSTEMS
This is where attendees of Hell Yes Live take action. We start the day by mapping out your current offers, identifying its scalability, and maneuvering your current ecosystem into a reproducible conveyor belt for cash, and profitability.
DAY THREE: THURSDAY, JULY 16
MONEY, MOVEMENT & MAGNETISM
This day hits deeper. We move beyond business structure and into brand power, financial expansion, and embodied leadership.You’ll learn how to clean up your money (for real), create movement-level messaging that scales without you, and unlock your most charismatic, compelling presence on camera, in the room, and on stage.
DAY FOUR: FRIDAY, JULY 17 (VIP EXPERIENCE ONLY)
TRANSFORMATION DAY
The stage is gone. The circle is tighter. Instead of just listening to speakers, you are going to have the chance to open your laptop and have my team working over your shoulder, in intimate small group sessions. You won’t just be talking or leaving with homework, you’ll be leaving with completed action steps.
LEXINGTON, KENTUCKY
Venue: The Manchester Hotel
📍 Nestled in the historic Distillery District, where bourbon barrels meet boardroom-level breakthroughs
📍 Surrounded by gritty cocktail bars, indie breweries, and back-alley spots made for deep convos and late-night power moves
📍 7th-floor rooftop bar for the opening party. Expect velvet booths, big hats, tiki cocktails, and the exact energy shift you came for
📍 Walkable to downtown Lexington, just 15 minutes from Blue Grass Airport
📍 A bold, design-forward hotel built for leaders who want a little edge with their elegance
This is more than just where we gather. This is where you shed survival-mode leadership, recalibrate your vision, and walk out scaling with calm, commanding power.
WHATS INCLUDED
IN YOUR TICKET:
GENERAL ADMISSION
🎟️ Full access to 3 transformational days of keynote talks, strategy workshops, and live coaching
🎟️ Entry to the HYL Welcome Party: your first bold move into the room that changes everything
🎟️ Hot seat coaching opportunities with Becca and her team of 7-figure mentors
🎟️ Unfiltered strategy from speakers who’ve built category-defining businesses
🎟️ Immersive networking with high-performing founders, leaders, and visionaries
🎟️ Access to the most emotionally intelligent, action-driven room in the industry
EARLY BIRD ENROLLMENT:
$397 USD
(UNTIL MARCH 20TH)
TIER 1 TICKET ENROLLMENT:
$497 USD
(UNTIL MARCH 20TH)
VIP ADMISSION
🎟️ Full access to 3 transformational days of keynote talks, strategy workshops, and live coaching
🎟️ Hot seat coaching opportunities with Becca and her team of 7-figure mentors
🎟️ Unfiltered strategy from speakers who’ve built category-defining businesses
🎟️ Immersive networking with high-performing founders, leaders, and visionaries
🎟️ Access to the most emotionally intelligent, action-driven room in the industry
🎟️ Two drink tickets at the Welcome Reception to toast your next-level era
🎟️ Keynote Speaker recordings so you can replay your breakthroughs again and again
🎟️ Gourmet lunch buffet on Thursday
🎟️ Exclusive VIP Breakfast Masterclass
🎟️ Elevated VIP Brunch on Friday with speakers and top-tier attendees
🎟️ Reserved front-row priority seating for every session
🎟️ VIP name badge so the room knows who you are
🎟️ COMPLIMENTARY GA ticket so your business bestie can come along with you
EARLY BIRD ENROLLMENT:
$1111 USD
GENERAL ACCESS
Full access to 3 tranformational days of keynote talks, strategy workshops, and live coaching
Entry to the HYL Welcome Reception: your first bold move into the room that changes everything
Hot seat coaching opportunities with Becca and her team of 7-figure mentors
Unfiltered strategy from speakers who've build category-defining business
Immersive networking with high-performing founder, leaders, and visionaries
Access to the most emotionally intelligent, action-driven room in the industry
VIP ACCESS
Full access to 3 tranformational days of keynote talks, strategy workshops, and live coaching
Entry to the HYL Welcome Reception: your first bold move into the room that changes everything
Hot seat coaching opportunities with Becca and her team of 7-figure mentors
Unfiltered strategy from speakers who've build category-defining business
Immersive networking with high-performing founder, leaders, and visionaries
Access to the most emotionally intelligent, action-driven room in the industry
Two drink tickets at the Welcome Reception to toast your next-level era
All Keynote Speaker recordings so you can replay your breakthroughs again and again
Gourmet Breakfast and Lunch buffet on Wednesday and Thursday
Elevated VIP Brunch on Friday with speakers and top-tier attendees
Reserved front-row priority seating for every session
VIP name badge so the room knows who you are
FREE +1 GA ticket so your business bestie can come along with you
“I was reminded of all that’s possible, and I felt my capacity stretch to meet it.”
-Jennifer P
"Up until last year, I did not seek any type of coaching. And that's probably the one regret that I have; that I didn't do it sooner. This is my second round, and this year we had our best year ever. Despite a recession and everyone saying that the sky is falling. Our numbers beg to differ."
- Hillary
"
"I expected to be inspired at this event. I expected to get really good business coaching. But what really happened is that we really felt this incentive to change our lives. And what that means for our lives, for our family"
- Alicia
FAQ'S
WHERE IS THE EVENT?
The Manchester Hotel in Lexington, KY
WHAT ARE THE EVENT DATES?
July 14–17, 2026
IS THERE A VIRTUAL OPTION?
No. This is an in-person-only experience.
CAN I BRING MY CO-FOUNDER OR SECOND IN COMMAND?
Yes, and we highly recommend it. The best way to bring a partner is by grabbing a VIP ticket, it gives you both access to the main event and some great perks for you as well.
Note: Each VIP ticket includes one complimentary General Admission guest pass, which can be upgraded to VIP for an additional cost.
WHAT IF I BUY GA BUT WANT TO UPGRADE TO VIP LATER?
You’ll have the option to upgrade (pending availability).
ARE MEALS INCLUDED?
General Admission: Welcome Reception: small bites provided by Team Hell Yes (cash bar for drinks)
Days 2 & 3: All-day beverage service
VIP: Welcome Reception: small bites provided by Team Hell Yes + 2 drink tickets
Breakfast & Lunch provided on Day 2 and 3
Brunch provided on Day 4
WHAT AIRPORT SHOULD I FLY INTO?
Lexington Blue Grass Airport (LEX) – 15 min away
I BUILT THIS ROOM TO CHANGE LIVES...
This isn’t a strategy download.
There will be no trauma bonding, echo chamber of coaches talking in non-stop coaching lingo,
or surface-level strategies you can Google.
This is the room that gives you the blueprint, the fire, and the move-now momentum to not only build the company you actually want, but have the time of your life doing it.
I’ve watched this room do what 6 months of coaching can’t.
This is the room that’s built millionaires on repeat.
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